Have you ever thought that the decoration of a restaurant is not a simple tool to decorate the business, but rather instruments to generate a strong impact on your customers? The right restaurant décor will help you attract more customers to your restaurant, influence their appetite and, as a result, increase your profits. Do you know what aspects you should take into account to attract customers to your restaurant? We show you in today’s article. Let’s get started!
Aspects to take into account to attract customers to your restaurant
Design
It all starts with the right design and the right layout of the space. The way in which the interior is designed and all the elements are placed plays a fundamental role in creating a good atmosphere in the restaurant. When creating and planning the areas of the premises, the amplitude must be taken into account. No one likes to be in a restaurant where we feel cramped because the tables are so crowded.
tables
tables or
chairs
are too close together. For this reason, you should avoid making your restaurant claustrophobic during peak hours so that everyone can walk freely around the restaurant without bumping into other customers or furniture.
Moreover, it is not only important to think about customers. It is also essential to think about the workers and their interaction with customers so that waiters and customers can be in contact at all times.
Decoration
The right restaurant décor is vital to the design of the restaurant. The decoration will help create an atmosphere that will make your restaurant unique. The choice of interior decoration for your restaurant will depend on the style and theme you decide to give it. To choose the right decoration it is important that you think at all times about the tastes of your customers. If you manage to put yourself in the mind of your potential customers and generate a decoration in your restaurant based on them, you will have a part of the success assured. All accessories should be carefully planned, including wall decorations, centerpieces, cutlery and tableware, napkins, etc.
If we talk about decorations for the interior of the restaurant, you can use pictures, photos or posters. Art prints are also a good idea. Landscape and cityscape images can be used in many types of restaurants. At the same time, although flowers are often used for centerpieces, don’t use them if your venue is dedicated to a certain theme. Strictly follow the rules you set yourself in your restaurant.
In addition, a good idea is to create a decoration that is easy to photograph. Interesting touches and props can lead to your guests taking pictures in your restaurant and sharing them through social media, which is a powerful marketing tool to get new customers in this day and age.
Lighting
To create a pleasant atmosphere, the lighting should match the decor of the restaurant. Lighting that is too bright can make your guests feel uncomfortable and induce them to eat quickly and leave. This type of lighting is normally used in fast food places, where there is a great movement of customers throughout the day. The best option for a warm and pleasant atmosphere is soft ambient lighting, which creates a relaxed atmosphere and helps your customers feel at home.
Colors
Colors have a strong influence on people subconsciously. When choosing colors for the restaurant’s decoration, you should choose those that will attract the clientele and make them feel comfortable. Each color has its effect and sets a certain mood.
For example:
- Red, yellow and orange are stimulating colors, colors that increase appetite. Many fast food restaurants use them in their décor because the bright hues of these colors cause customers to eat and leave quickly. At the same time, warmer tones are more welcoming and make people spend more time in them.
- Blue and purple colors suppress appetite. They calm customers and make them order less. However, if your goal is to create a relaxing atmosphere in your restaurant, where customers will want to linger, blue and purple can be used. These colors are ideal for coffee shops and lounge bars.
- The color green is always associated with nature and therefore contributes to creating a relaxing atmosphere that makes customers want to spend time in the restaurant. Green also induces people to eat healthy, well-balanced meals. Therefore, it is best suited for health-based restaurants.
- Brown is recommended for minimal use. It can help create beautiful accents. But if too much brown is used, a restaurant can look too gloomy.
- White, beige and light gray are considered neutral colors. However, it is not recommended to use them on their own as these colors can serve as diet suppressants. It is better to combine them with other colors.
Seats
Seating can also influence the mood and experience of your customers. If you have a fast food restaurant and want to feed your customers quickly, you need to have comfortable seating. But not so comfortable as to induce your visitors to spend too much time in your restaurant if you are looking to seat more customers.
If you want your customers to order more food or drink, look for comfortable couches, sofas or restaurant chairs to create a homey atmosphere and encourage customers to spend more time in your restaurant and order more food or drink.
These are just a few of the essential aspects to attract customers to your restaurant based on the decoration and
furniture for restaurants
. You now know a little better how restaurant décor influences customers. Although food and service tend to be the most important elements of the business, never underestimate the decoration of the premises, as it is undoubtedly one of the most important aspects.